Omnichannel shopping experiences have long become standard practice for customers of giants like Walmart, Target, and Amazon. Strategies such as BOPIS and BOSS allow shoppers to order goods online and pick them up at their local stores, bridging the gap between e-commerce and in-store shopping experiences.
Due to COVID-19, providing customers with ways of purchasing goods in-store safely and without long waits has become crucial. Let’s look at the two most common strategies that combine digital orders and pick up in-store.
First, let’s define the two most common hybrid retail and e-commerce strategies.
BOPIS is short for “buy online, pick up in-store” and, as the name suggests, lets customers order items online, then pick them up in their local store. A standard BOPIS workflow, also known as “Click & Collect,” looks like this:
By offering BOPIS as an alternative to conventional e-commerce, retailers establish a shopping experience that combines the comfort of placing orders online with the immediacy of grabbing products directly from the shop, thus enhancing the customer experience immensely.
Additionally, transport and delivery costs of goods are reduced drastically. Likewise, the frequency of returns, and thus the effort required for reverse logistics, is lowered.
What’s more, customer traffic is directed back to the branch, rather than restricted to online retailing. Thus, sales revenue from in-store purchases increases.
In contrast, the BOSS (“buy online, ship to store”) approach is closer to typical e-commerce processes:
Transporting goods between warehouses and various stores as part of internal logistics operations with their own distribution centers is significantly more cost-efficient than commercial direct-to-customer shipping.
Additionally, both approaches increase customer satisfaction, as shoppers receive their items quickly and without added shipping costs.
For both omnichannel retail approaches, it’s essential to have a flawlessly connected supply chain with automated order and inventory management systems. Only then, orders can be handled with the speed and accuracy required to keep customer satisfaction and productivity at a peak.
Barcodes are a crucial aspect of these smooth logistics and retail processes. Without them, goods can’t be tracked, registered, ordered, or accounted for at the checkout.
Thus, accurate barcode scanning solutions are key elements of the supply and distribution chain. Smartphones offer the perfect basis for streamlined inventory management, ordering processes, and preparing Click & Collect orders for pick-up.
All necessary information can be displayed and processed immediately on the device, eliminating the need for computers to connect to internal servers and store management software.
Scanbot’s Barcode v3 SDK is the best way to integrate cutting-edge barcode scanning functionalities into your mobile app or website. Easy-to-use, fast integration, and high-quality
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